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Thursday, April 17, 2014

Sunkissed London Digital Marketing Case Study

Sunkissed London founders [L-R] Kelliann McDonald, Gabriel McKenzie, Rachel Hart

For those interested in digital marketing and digital media here is a case study on a successful digital campaign we implemented to promote the Sunkissed London online community. 

By: Kelliann M. McDonald
Royal Holloway, University of London

CHALLENGE

Produce a digital portfolio and an executive report that outlines a digital marketing plan and makes recommendations for a course of action for implementing a full digital marketing strategy on any topic.

SOLUTION

The request was accomplished by creating an online community, or tribe, called Sunkissed London: Cultivated Insights from a Global Community of Women Living in London, an inclusive and interactive online resource pertinent to the lives of global, multi-cultural women who have migrated to London to create a life anew.

The main promotional tactic of the campaign was the production and promotion of Unfiltered, a mini documentary, featuring women from the online community. The film was developed and positioned as ‘edutainment’ or educational and entertaining content to pique interest in the Sunkissed London community. The film premiered in March 2014 at Royal Holloway, University of London and was subsequently released on YouTube.

To generate further buzz for the online community, an awareness campaign was devised and implemented.

EXECUTED DIGITAL MARKETING TACTICS

Online Content Marketing on Facebook, WordPress Blog Development, YouTube Video Marketing, Documentary Production and Promotion, Online Buzz Generation through Instagram + Twitter, Experiential Event Production via the Unfiltered film premiere + promotional Sunkissed London photo shoots and Grassroots Marketing via Poster Flyering and Email Marketing.

RESULTS

Two month promotional period (February - April 2014):
·         WordPress Blog Views: 775
·         Total Facebook Likes: 252
o   Facebook Daily Page Engaged Users (unique users): 3149
o   Facebook Daily Total Reach (unique users): 30755
o   Facebook Daily Total Impressions (total count): 71886
·         Total YouTube Views: 625
o   YouTube Estimated Minutes Watched: 1672
o   YouTube Engagement: 29 likes, 10 comments
·         Documentary Film Premiere Attendance: 40

TEAM

Digital Marketing campaign and documentary produced by: Kelliann McDonald, Gabriel McKenzie, Rachel Hart. Documentary filmed by: Ejovi Agarin; Directed by: Kelliann McDonald; Edited by: Kelliann McDonald. Case study developed by: Kelliann McDonald.


Thursday, April 3, 2014

::Unfiltered - The Documentary:: Photos from the Premiere + Link to the Full Film #SunkissedLondon


UNFILTERED – A DOCUMENTARY premiered on Thursday, March 20th, 2014 at Moore Building Auditorium, Royal Holloway, University of London, School of Management.

Executive Produced by: Kelliann McDonald, Gabriel McKenzie, Rachel Hart; Filmed by: Ejovi Agarin; Directed by: Kelliann McDonald; Edited by: Kelliann McDonald.

VIEW THE FULL FILM HERE:  








Saturday, March 15, 2014

::UNFILTERED – A DOCUMENTARY PREMIERE:: Thursday, 20th of March, 2014, 6:15 PM

:: CLICK FLYER TO ENLARGE ::

::UNFILTERED – A DOCUMENTARY PREMIERE:: 

Thursday, 20th of March, 2014 6:15 PM

 Moore Building Auditorium (MBLT) Royal Holloway, School of Management

 All welcome. Free admission.

 A cocktail reception will precede the film. Refreshments and light bites will be served. A brief Q&A session with the stars and creators of the film will take place after the viewing.

VIEW FILM TRAILER: http://bit.ly/sunkissedlondon 

For more info, please contact: sunkisslondon@gmail.com 

 –
Sunkissed London presents Unfiltered, a mini-documentary that captures the distinct views of a group of globally-influenced women as they craft a life for themselves in the UK. 

Watch as the women speak openly about the highlights and challenges of leaving their homeland to create a life anew in London. 

Filmed modestly in natural light to allow the genuine authenticity of each woman to shine through, Unfiltered will leave viewers with thought-provoking insight from a global community of women living and learning in London.

Executive Produced by:  Kelliann McDonald, Gabriel McKenzie, Rachel Hart; Filmed by: Ejovi Agarin; Directed by: Kelliann McDonald; Edited by: Kelliann McDonald.

Samoas

A friend sent me GIRL SCOUT cookies.. (After I begged for some on Facebook). Thanks, Alexis!




Podcast 10: kMc hosts #CaribConnect on Insanity Radio 103.2 FM London SOCA



Podcast 10 is up on my Mixcloud page. One full hour of brand new SOCA music for Trinidad & Tobago Carnival 2014 hosted by me! Check it out! 



That time the Queen of England Visited My Uni #RHUL #mbalife

Well, yesterday was a festive day on campus. Queen Elizabeth II visited my university and I must say I was more excited than I thought I would be. There is a mystique about the royals that is undeniable. Another amazing experience to add to the roster :) #km2uk


Saturday, March 8, 2014

[PREVIEW] Unfiltered - Presented By Sunkissed London for International Women's Day 2014

[Can't see the video? Click here to view the documentary trailer http://youtu.be/hyEzgKcmyUs ]

In celebration of International Women's Day here is a sneak peek of Unfiltered - A Documentary! #WomensDay #SunkissedLondon 

Sunkissed London presents Unfiltered, a mini-documentary that captures the distinct views of a group of globally-influenced women as they craft a life for themselves in the UK. 

Witness how the women speak openly about the highs and lows of leaving their homeland to create a life anew in London. 

Filmed modestly in natural light to allow the genuine authenticity of each woman to shine through, Unfiltered will leave viewers with thought-provoking insight from a global community of women living and learning in London.

Executive Produced by: Kelliann McDonald, Gabriel McKenzie, Rachel Hart; Filmed by: Ejovi Agarin; Directed by: Kelliann McDonald; Edited by: Kelliann McDonald.

Monday, March 3, 2014

I'm Finally Working on a Documentary #SunkissedLondon


Unfiltered - A Documentary.

Sunkissed London presents Unfiltered, a mini-documentary that captures the distinct views of a group of globally-influenced women as they craft a life for themselves in the UK.

Witness how the women speak openly about the highs and lows of leaving their homeland to create a life anew in London.

Filmed modestly in natural light to allow the genuine authenticity of each woman to shine through, Unfiltered will leave viewers with thought-provoking insight from a global community of women living and learning in London.

As background, here's more about Sunkissed London:

Wednesday, February 5, 2014

Podcast 9: kMc hosts #CaribConnect on Insanity Radio 103.2 FM London AFROBEAT



Here is Podcast 8! One FULL hour of AFROBEAT Music. 

Radio on-air talent kMc hosts #CaribConnect on Insanity Radio 103.2 FM London each and every WEDNESDAY night 8 PM London / 3 PM eastern U.S. (NEW NIGHT, NEW TIME). Download the "TuneIn" App or visit InsanityRadio.com to LISTEN LIVE. #Afrobeat #Reggae #Dancehall #Hip-Hop/Rap



Wednesday, January 1, 2014

It's 2014 ..and I'm blessed!

NYE at the London Eye. Video below!

In 2013, I found myself the most grateful I have ever been in my entire life.

I felt accomplished.

In all honesty, alongside that accomplishment and gratitude I also found myself battling with high levels of anxiety, exhaustion and fear.

But I learned how to muscle through it all.  

Now that I think of it, I feel the gratitude really helped me to do so, a sort of subconscious crutch to get me through.

Regardless of all of the challenging emotions that I battled with in 2013, this is a self-imposed struggle that is in my fate to experience and I am so grateful for every moment of it. 

I don't have any immense level of fame or any immense level of money, but I can honestly tell you that my life is a testament to the fact that anything is possible, so long as you have confidence, a goal, a little bit of a plan in place and are prepared to receive the blessing you are working toward. 

That's it.

God knows my heart. 

May the best day of your past be the worst day of your future. 

Here's to a healthy, happy and prosperous 2014 for us all!


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