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Monday, March 4, 2013

[VIDEO] Kendrick Lamar Replaces Contracted Female Lead in Poetic Justice Music Video w/ Darker Skinned Model Brittany Sky

West Coast Rapper Kendrick Lamar replaced the female lead in his Poetic Justice music video selecting Brittany Sky, a model with a darker skin tone.
That's wassup!

"We had another girl for the lead, but I had an idea where I just wanted a little bit of a darker tone in the video. It’s almost like a color blind industry where there’s only one type of appeal to the camera."

If you have any insight into the hip-hop music industry you will know why Kendrick's decision is significant/ borderline ground breaking.

Watch his full interview to hear more about this decision:

and here's the full Poetic Justice vid:

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