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Sunday, October 2, 2011

[VIDEO] Occupy Wall Street Movement Emerges in Miami

First General Assembly of #OccupyMiami, October 1, 2011 - Photo courtesy of Rajiv Sankarlall from Frost Productions.
 “We are unions, students, teachers, veterans, first responders, families, the unemployed and underemployed. We are all races, sexes and creeds. We are the majority. We are the 99 percent. And we will no longer be silent.” -- Occupy Wall Street web site.

Have you been paying attention to the Occupy Wall Street Movement that has been taking place across the country? You should be.

Organizers of the movement are protesting corporate greed, saying that they are defending 99% of the US population against the wealthiest 1%. On September 17th, Occupy Wall Street called for 20,000 people to "flood into lower Manhattan" and remain there for "a few months."

While the grassroots organization has not reached the 20,000 protester mark in New York, they have been successful in holding three weeks of continuous protest in Manhattan and have spawned dozens of solidarity organizations across the country in support of the movement. The movement even has a voice here in Miami.

Occupy Miami gained over 2,900 Facebook supporters in less than a month:

Facebook -
Email -
Web  -

OFFICIAL Occupy Wall Street  -

“The goal is to create a national narrative and have it be known how the states are taking state revenues that are being funneled to banks and corporations and then you layer on top of that the fact that they’re not obligated to pay their fair share of taxes, and so that’s billions and billions of dollars that could be put toward job creation and creating solutions to the housing crisis.” -- says one Occupy Wall Street supporter.

:: Here is some footage from the first Occupy Miami planning meeting ::

Most mainstream media has been reluctant to cover the on-going protests fearing that increased coverage would only incite more unrest. As I see it, the lack of coverage only stands to validate the authenticity of the movement. Often times overlooked by marketers, authenticity is the single most important factor in capturing the attention and participation of today's hyper-connected public.

The growth of the Occupy Wall Street Movement is a classic case for the expansive reach of Viral and Buzz Marketing. We have yet to fully grasp the influential power of grassroots marketing promulgated by the peer influence of social media. So long as footage is captured and put online for an engaged audience to view, discuss, and become incited by, the movement will continue to grow legs despite the lack of mainstream media coverage.

READ MORE about the history of the 3 week old movement here:
#occupywallstreet protesters are even speaking out for last week's news Troy Davis.. remember him? Weren't you on that bandwagon? (Will Stevens/AP Photo)

(Even) An elderly group leads a march up Broadway towards Police Headquarters, Friday, Sept. 30, 2011, in New York. (Louis Lanzano/AP Photo)

Kelliann McDonald is an award winning marketing and public relations strategist, personal branding coach, rainmaker and community advocate. A recognized brand motivator, McDonald connects people and ideas by designing tailored and engaging marketing communication campaigns for businesses looking to create a competitive advantage in today’s ever-evolving marketplace. Follow her on Twitter at @KelliannMc.
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