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Monday, August 29, 2011

Personal Branding and Corporate Leadership

Here is a small excerpt from my forthcoming publication on personal branding:

"This country was built by visionary entrepreneurs who's individualism and autonomy helped to propel this great nation. In the midst of the economic shift there has been a call to return to this entrepreneurial mindset in order to jump start job creation and stabilize the economy. Crafting a professional personal brand is essentially dipping your toe into the warm entrepreneurial waters. It is laying the first brick in the foundation of an empire. Consider Apple and Jobs, Berkshire Hathaway and Buffet, Virgin and Branson. Bottomline, any successful modern day company must have a well branded leader at the helm."


I'll be releasing excerpts periodically. I'd love your feedback. Please drop me a line and let me know your thoughts.


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Kelliann McDonald is an award winning marketing and public relations strategist, personal branding coach, rainmaker and community advocate. A recognized brand motivator, McDonald connects people and ideas by designing tailored and engaging marketing communication campaigns for businesses looking to create a competitive advantage in today’s ever-evolving marketplace. Follow her on Twitter at @KelliannMc.
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