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Wednesday, March 16, 2011

Corporate Hustle! The Importance of a Professional Phone Greeting

"A professionally produced phone system greeting is the most cost efficient way to market to a captive audience," says Kelliann McDonald, Marketing and PR Strategist.

"It is an opportunity to further define your corporate brand and to sell your services by speaking directly to your most engaged potential client."

"Your phone greeting is, in many cases, the first touch point that you will have with a potential customer. A poor quality or difficult to understand greeting or message can create a negative impression before you even get the chance to speak. This is exactly why a professional phone greeting is so critical.

Professionally recorded greetings are not just for large companies that need vast numbers of messages and prompts. Voice talent, can be hired from as little as $50.00 to record your company introductory and voicemail greetings. By doing so, you can obtain that incredibly valuable credibility that will have a direct and positive impact on your business.

Of course, professional voice talent can be utilized for much more than just a simple greeting. They can deliver targeted messages that work together with your other marketing and customer service initiatives. By doing so, you’ll reduce your hang-up rate by encouraging callers to stay on hold while also providing them with compelling information about your products and services.” [SOURCE]

Here are my latest vocals for a commercial real estate office phone system on-hold and after-hours messaging. I insisted that the on-hold and after-hours music used in the background of the vocals be the same music that is heard on the company's web site for audio brand consistency.

kMc Message On-Hold:

kMc Message After-Hours:
kMc Voice Over - Corporate After-Hours Message

CONTACT: for pricing, additional demos and availability.

Kelliann McDonald is an award winning marketing and public relations strategist, personal branding coach, rainmaker and community advocate. A recognized brand motivator, McDonald connects people and ideas by designing tailored and engaging marketing communication campaigns for businesses looking to create a competitive advantage in today’s ever-evolving marketplace.
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