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Monday, July 19, 2010

Marketing Blunder: Vaseline's Skin Bleaching Product

Here’s the 21st century perspective on the skin bleaching issue we are ever so family with. How do you effectively market a product that so many find offensive and racist, while so many others find necessary and lucrative.

Here's the back story:

"Take Unilever's skin-whitening product marketed under the Vaseline brands. These creams are popular in India but it's safe to say would horrify many people in Western countries. That's why it's hard to be shocked that Vaseline's "Transform Your Face" Facebook app, created for Unilever by Omnicom, has elicited a touch of consternation in some quarters."

How will Vaseline respond to this possible blunder? Their crisis management team will be working over time on this one.

READ more on the issue HERE.

Want my perspective? Watch this VID.

You want me dilute my color cuz you think it's too strong? Mi naah rub. Large up, Queen Ifrica!
Kelliann McDonald is an author, a marketing and public relations strategist and a community advocate. A recognized #BrandMotivator™, McDonald works to generate results that attain and surpass brand and organizational objectives. For more from McDonald, Follow her on Twitter @KelliannMc, Like her on or Follow her on Instagram @kMcDiva for #CasualKel photos.
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