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Friday, July 16, 2010

I AM JAMAICA Campaign Launch

The campaign has finally launched!! So excited to hear your feedback! Here are the details:


I AM JAMAICA Campaign - An initiative of the Jamaican Diaspora


The campaign features persons throughout the Jamaican community, at home and abroad, celebrities, community leaders, artists, entertainers, entrepreneurs and others, declaring that they are in support of a unified and better Jamaica.


The campaign calls on Jamaicans at home and in the Diaspora to encourage a sense of personal responsibility for each other and to inspire each other in embracing our talents and resources as a burgeoning global community, for the upliftment and prosperity of our youth, and to evoke an emotional connection of hope, positive vibes, prosperity, oneness, and all other core qualities of Brand Jamaica among Jamaicans worldwide.

The campaign encourages Jamaicans to elevate their level of communication and collaboration in addressing issues of national interest. The campaign also confronts the need for law and order in the society and implores a sense of personal accountability for re-socializing the mindset of the nation, at home and abroad. The campaign recognizes that the actions or behavior of all Jamaicans, wherever they reside, has a profound impact on Jamaica’s brand and national interests.


THEME SONG: “I AM JAMAICA” featuring reggae veterans Hopeton Lindo, Shaggy, Freddie McGregor, Marcia Griffiths, Courtney John, Peter Gee, Fiona, Sophia Brown and Anthony Cruz.

MUSIC VIDEO: Directed by Lukkee Chong and Max Earle of Frame by Frame Productions, filmed in various locations throughout South Florida and Jamaica

DECLARATION: The spine of the campaign is a Declaration for Change and Accountability which supporters are asked to sign, uphold and share with others.


"Okra mi steam fish a side of white rice.. coconut wata wash that down well nice" BIG CHUNE!!!

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