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Thursday, July 1, 2010

Alex Bogusky Leaves CP+B


"Alex Bogusky has resigned from MDC Partners in order to focus his time and energy on pursuing a number of initiatives and issues apart from advertising and marketing that he feels strongly about," MDC said in a statement.

"We have enjoyed a long and tremendously productive partnership over the past 10 years and have the utmost respect and admiration for Alex. We're confident that many important causes will benefit from his passion and brilliance, and wish him the very best in all of his future."

Alex Bogusky was the chief creative executive at the Toronto-based MDC and was responsible for helping make MDC's Crispin Porter + Bogusky one of the most successful creative shops in the business.

Bogusky joined MDC after more than two decades at CP+B, which he helped transform from a small, unknown shop in Miami into one of the best-known creative powerhouses in the industry.

My avid readers may recall my short stint at CP+B's Coral Gables office... Coke Zero account, baby. Other creative driven CP+B projects include Burger King's subservient chicken, their creepy King character, and most recently Microsoft's campaign overhaul to help slow Apple's breach of their market share.

So where will CP+B go from here? Only up, I predict.

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