kMc Pages

Monday, December 7, 2009

Dancehall United: GuZa Mi Seh!

BIG breaking news from the JA music scene: Dancehall kings David "Mavado" Brooks and Adidja "Vybz Kartel" Palmer have called an end to the ongoing Gully/ Gaza feud that has been wreaking havoc on the Dancehall scene.

Last night in west Kingston at Jamboree, Mavado called up his rival Kartel for an onstage declaration of unity. As you may recall the feud was at its peak in 2008 when during the annual Sting concert, Vado and Kartel went head-to-head on stage for the Dancehall crown. There are conflicting reports as to who actually won the 2008 Clash.

Here's background on the Gully/Gaza saga:

A very public feud between Vybz Kartel and former collaborator Mavado arose towards the end of 2006, stemming from Vybz' much publicized departure from the Dancehall conglomerate group, The Alliance. The feud resulted in numerous diss-tracks released, in which each artist dissed the other and their associates over popular Dancehall rhythms. [SOURCE]

As a marketer, I fully understand the use of publicity as a means of selling albums. Conflict between artists create that publicity or buzz necessary to bolster album revenue. It is however a delicate situation considering peoples lives are in the balance.

The captive audience doesn't always understand that what they perceive as true conflict, with their pride on the line, is a completely fabricated sales tool. Violence ensues when the public takes matters into their own hands, as is the situation in the inner cities of Jamaica.

This is where the morality of a marketing campaign comes into play. Are the Gully/Gaza publicists, handlers, and managers responsible for violent occurrences the take place as a result of the on-going feud? How long is too long to let the feud continue before the beef is squashed? How many innocent live should be put a risk to sell an album or a few more concert tickets?

Whether or not you accept the responsibility, if you are in the public eye, you are a role model thus you should have some accountability for what happens as a result of your business decisions. Keep that in mind the next time you're thinking up some potentially destructive publicity stunt.

Here's to the Gully/Gaza truce lasting. GuZa mi seh!

December 2K9 Unity @ Jamboree Gaza & Gully Peace:

Kartel and Mavado interview after Sting 2008:

Post a Comment


Related Posts with Thumbnails