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Friday, July 17, 2009

Microsoft Takes a Bite Out of Apple

Microsoft's new "Laptop Hunters" TV ads by famed agency, CP + B have some consumers thinking Apple computers are a bit pricey. Is the unconquerable Apple on the defensive??

"The 'PC Hunter' ads, the 'PC Rookie' ads clearly have been winners in the marketplace," said Microsoft Chief Operating Officer Kevin Turner, speaking at the software giant's worldwide partner conference in New Orleans. "And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, 'Hey' -- this is a true story -- saying, 'Hey, you need to stop running those ads -- we lowered our prices.' They took like $100 off or something." [source]

And if Apple does move forward with legal action to halt the "Laptop Hunter" ads will this alter their uber cool image in the eyes of the consumers? I say it will!

Woe is Apple.

Comments from the peanut gallery criticize Crispin efforts as mundane:
"It's sad that out of all the possible attributes Microsoft could try to differentiate on "we're cheaper" is the only one that resonates with the public. Can't they do better?" -- to which I say, in this economy if all you have to say is "we're cheaper" to be effective, why do more?

If it ain't broke, don't fix it.

Laptop Hunters: $700 Matt and Olivia get an HP:

Read the entire Ad Age article here.

UPDATE: Microsoft Changes 'Laptop Hunters' Ad After Apple Complains - NEW YORK ( -- Following a complaint from Apple, Microsoft has quietly tweaked at least one of the ads in its "Laptop Hunters" campaign to reflect its rival's lower pricing on its Mac notebooks.
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