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Tuesday, March 3, 2009

MAC, The Greenest Family of Notebooks

The new MAC ad campaign focuses on how their new series of notebooks are just the greenest. Everyone’s capitalizing on the "Millennial state of mind," as I call it.... and I’m totally stoked about it.

As you recall from my Millennial post, we Millennials are the generation that will have the most impact moving forward. We are known to be:

o Tech Savvy
o Idealistic, Optimistic and Patriotic
o Value Diversity
o Environmentally Conscious

Essentially, all the characteristics that embody the MAC brand, so I predicate much success for them in the coming years. Well deserved, too.

Today, Apple Chief Operating Officer Tim Cook, currently at the helm of the company while CEO Steve Jobs is on hiatus for health reasons, announced desktop updates with a focus on energy efficiency.

All the new notebooks meet the requirements for Energy Star 5.0 certification, which will take effect this summer.

Read the latest on MAC:
Apple updates Mac Pro, iMac, and Mac Mini

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