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Wednesday, February 4, 2009

World War III - Mac vs. PC

As you may recall from this post back in March of 2008 and this post last September, I've been following the Mac vs. PC ad wars that popped off early last year with the announcement of renowned creative shop Crispin Porter + Bogusky as the agency tapped for the $300 million Microsoft account to restore the Windows brand.

According to the NYT, so far, Apple seems to be winning the fight. Mac gained over 2 percentage points of the market share in the last year, thus controlling nearly 10 percent of the overall market for personal computers.

There is good reason for Apple’s chief executive, Steven P. Jobs, and its longtime ad agency, TBWA/Chiat/Day, to be drawing pointed contrasts: Microsoft, Apple’s longtime nemesis, is more vulnerable than it has been in years.

Microsoft’s current operating system, Windows Vista, is a well-known disappointment. And the replacement, Windows 7, will not be ready for regular users for at least six months, analysts say. Last month, Microsoft reported poor financial results and said it would lay off as many as 5,000 employees.

The news was not all bad for Microsoft, though. “I am a PC” — the egalitarian response to Apple that Microsoft has settled on for its ongoing campaign — has worked well to lift PC users’ perception of the brand as technologically and environmentally advanced.


Read More About Mac vs. PC:
New York Times - "In Campaign Wars, Apple Still Has Microsoft’s Number"
K.Melanie Post - Microsoft's Connecting with People Ad

Also, for those of you like myself who despise Windows Vista, here's a little preview into Vista’s successor, Windows 7:

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