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Saturday, September 13, 2008

Microsoft's PC is "Perpetually Connecting"

Here's the extended version of the second ad to roll out in the heavily anticipated Crispin Porter + Bogusky campaign to re-brand Microsoft.

As I suspected, the off-beat first ad, Shoe Circus was just an introduction to the storyline. In this New Family ad, you really start to see the direction Crispin takes in their re-branding efforts.

According to the ad, Bill Gates and Microsoft have "connected a BILLION people," but have still managed to fall out of touch.

They seek to remedy that...

"New Family"



I think this second ad may quiet some of the critics. Don't you agree?

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