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Sunday, July 27, 2008

Kelliann McDonald for President!

With Cripin Porter + Bogusky's 2004 Subservient Chicken site, viral marketing made its way onto the scene as a buzz-worthy way to promote a brand online.

The campaign was created to promote fast food restaurant chain, Burger King's TenderCrisp Chicken Sandwich during the "Have it Your Way" campaign.

Today, viral marketing has taken on a life of it's own... Here's my latest escapade:

McDonald '08!

Look out Barack!!

[UPDATE: If "Undefined" is showing up, click this link.]

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