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Sunday, May 11, 2008

What Every GREAT Marketer Knows II

18. People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.

19. Good marketers tell a story.

20. People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.

21. Marketing that works is marketing that people choose to notice.

22. Effective stories match the worldview of the people you are telling the story to.

23. Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.

24. A product for everyone rarely reaches much of anyone.

25. Living and breathing an authentic story is the best way to survive in an conversation-rich world.

26. Marketers are responsible for the side effects their products cause.

27. Reminding the consumer of a story they know and trust is a powerful shortcut.

28. Good marketers measure.

29. Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.

30. One disappointed customer is worth ten delighted ones.

31. In the googleworld, the best in the world wins more often, and wins more.

32. Most marketers create good enough and then quit. Greatest beats good enough every time.

33. There are more rich people than ever before, and they demand to be treated differently.

34. Organizations that manage to deal directly with their end users have an asset for the future.

35. You market when you hire and when you fire. You market when you call tech support and you market every time you send a memo.

Check out Seth Godin's blog for more awesome marketing insight.

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