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Tuesday, May 27, 2008

Trend Watch: Sex and the City Movie

Courtesy of an advanced screening of the highly anticipated movie, Sex and the City: Get Carried Away, I bring you this trend watch.

This summer's sure-to-be BLOCKBUSTER hit does not disappoint. For Sex and the City fans, it is a must see.

Not only does the storyline pick-up right where the HBO series left off and all loose ends thoroughly addressed, but to the glee of this marketer, the product placement is SEAMLESSLY infused into the plot of the flick.

Sex and the City has always been known to drive trends, whether it’s the spike in the sale of Jimmy Choo’s, Manolo Blahnik’s or Cosmopolitans, Carrie, Miranda, Samantha and Charlotte made it OK to be single and fabulous in the Big City.

Now as you all know, with the advent of TiVo and DVRs, marketers and advertisers have begun to rely heavily on the use of product placement in both television shows and on the Silver Screen.

At times, this branding can be so overt and obvious that it distracts from the performance... really, how many times can the videographer zoom-in on a Ford emblem without it becoming blatant?

Though there were several products endorsed by the film: SKYY Vodka, Louis Vitton, Starbucks, the New York Public Library, VOGUE, Vera Wang, and Apple just to name a few, the placements were done so tactfully.

Many might dare to imply that the movie has too much product placement, but be honest with yourself, if your life was a movie, what brands would you be endorsing? Got an iPod? Drive a nice Altima? Gym membership to LA Fitness? Drink a Coke, lately? Our daily lives are FILLED with product endorsements.

The placement in this movie is true to life. This summer’s fashion trends will be dictated by this movie and I look forward to it. It’s time we step-up our fashion game.

BTW, if you’re using the services of Bag Borrow or Steal, your little secret’s out of the bag.



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