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Saturday, March 8, 2008

Last Hired, First Fired: The Necessity of Marketing Your Goods & Services

In these days of national economic hardship, but with the glimmer of Change on the horizon, I’d like to remind everyone of the necessity of marketing your goods and services to the public.

Although funds may be scarce, marketing is the only aspect of business that communicates your product’s unique attributes and drives sales. If this line of communication with your clients and customers is disconnected, you have essentially stunted any real chance of sustaining your business through these tough times.

When times get tough, the marketing budget gets cut, but when things are all good, marketing is the last thing you think you should be investing your money in. As counter intuitive as it may seem, this line of reasoning is flawed.

A sustained marketing campaign throughout the life of your business is the MOST IMPORTANT thing you can do to maintain your continued success. It is also ONE of the MOST IMPORTANT things you can do when your audience is feeling the crunch of economic instability and begins to tighten their belt.

During these times, your marketing campaign should remind your clients that your unique goods and services are well worth the investment and cannot be better provided any where else.


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